BMW - 1 SERIES LAUNCH
WE ARE FAMILY - WESTFIELD
BMW - Z4 SERIES LAUNCH
LAUNCH OF AUSTRALIA'S BIGGEST MORNING TEA 2010 - THE CANCER COUNCIL
FIFA INTERACTIVE WORLD CUP - SONY AND FIFA
YELLOWGLEN 'PERLES OF WISDOM' - NBCF
EA GAMES EVENT AND CONTENT - SPORTS ACTIVE
GET READING! - AUSTRALIA COUNCIL FOR THE ARTS
BMW
1 SERIES LAUNCH
Talent, live, single, video, short film.
Talent negotiation, music production, single release management, promotion, video direction, international distribution, PR, plugging, voiceovers, synch. The most successful launch for BMW in Australia to date, 40% sales uplift, 10 times PR return on spend.
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WE ARE FAMILY
WESTFIELD
The We Are Family campaign for Westfield - 190 events, tv and online programming, magazine, new website and content to engage and inform Mums with kids. Significant increase in retail sales and preference were key brand KPI's achieved.
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BMW
Z4 SERIES LAUNCH
Talent, live, single, short film.
Talent negotiation, music production, single release management, promotion, video direction, international distribution, PR, plugging, voiceovers, synch, CDs in dealerships. Successful re-launch achieved sales targets and re-positioned BMW to new audience.
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LAUNCH OF AUSTRALIA'S BIGGEST MORNING TEA 2010
THE CANCER COUNCIL
Australia's Biggest Morning Tea and Cancer Council - Film partnership with Alice in Wonderland and Disney, event in Martin Place, in cinema activation nationally, content, PR, promotional collateral. Significant spike in ABMT uptake, online visitation and brand awareness.
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FIFA INTERACTIVE WORLD CUP
SONY AND FIFA
The biggest computer entertainment event of 2009 to find Australia's entrant in the global competition of FIFA Interactive World Cup. Conceived, managed and executed by Stoke - over 16,000 attendees, 258 entrants, 1 winner, 5 media partners, content, magazine, PR and website.
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YELLOWGLEN 'PERLES OF WISDOM'
NBCF
Vintage celebrity fashion range and auction for Yellowglen Perle sparkling wine. Over 200 celebrities donated signature pieces at the start of the collection to kick off a unique, premium fashion range reflecting 'Perle' positioning. Website, content, PR and talent generated earned media in excess of 6 million people, 90% of which featured brand messaging; increased spike in sales, and significant revenue for NBCF.
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EA GAMES EVENT AND CONTENT
SPORTS ACTIVE
Integrated multi media campaign for EA Sports Active including events, content, media, brand partnerships, and radio programming. Over 30,000 trials, $150,000 PR value, 2.5 million reach, 13 times spend.
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GET READING
AUSTRALIA COUNCIL FOR THE ARTS
Provide the general public with a hands-on experience to promote, and increase awareness of, the Get Reading! initiative in 2010.
Stoke met the brief with a two-prong approach:
1. A location based iPhone application that highlighted great spots to read and provided chapter samples and other content.
2. A pop-up, outdoor reading room tour. Creating inspiring spaces in CBD locations for punters to take a break from the daily grind and remember the simple pleasure of reading a book in the sun.
Generated significant media coverage on across TV, magazines, press and online, as featured in B&T.
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